Logging is a snap
One Photo, Complete Log
Stop searching for individual ingredients. One snap identifies everything on your plate and calculates your macros in seconds. It’s the end of the manual search bar.
Log multiple items in one pic
Nutrition logs without the math. Track Coach reads your digital scale directly and logs multiple items from a single image. Log without ever touching a keyboard.
Snap now or Upload later
Snap a pic in the app now, or upload from your photo roll later.
Text to log & Nutrition Intelligence
Stop searching, start typing.
Type your meal exactly as you’d say it. Skip the tedious database scrolling and let the AI instantly identify your ingredients and calculate the math for you.
Your whole plate in one entry.
Don’t log ingredients one by one. List your entire meal in a single sentence to get a complete, computed nutritional breakdown without the repetitive data entry.
Insights that fuel your progress.
Go deeper than simple counting. Toggle between essential macros and deep-dive micronutrients like fiber and sodium to see the real impact your food has on your health.
Step into the AI Kitchen
Like having a Chef in your pocket.
Turn your meal ideas into professional recipes just by describing them. The AI handles the instructions and calculations, building your personal digital cookbook in seconds.
Personal Chef Mode
Need a recipe for dinner that will keep you on track for your macros today?
You could even give the AI Kitchen a pic of your fridge/panty for some “turn this leftover chicken into dinner” magic.
Favorite recipe?
Save your go-to meals for instant, one-click logging. Clone community favorites, share your best creations, or turn a photo of a recipe card into a precise data point with ease.
Check out Mack’s Favorite Recipes and add from his shared recipes.
Your Coach is…
Pick your personality.
Whether you need an energetic cheerleader or a tough drill sergeant, choose the coaching style that drives your unique motivation. It’s personalized support that actually speaks your language.
Customize the conversation.
Select from a range of distinct voices to find the perfect fit for your daily check-ins. From relaxed and confident to deep and growly, a personalized voice makes your data feel human and keeps you engaged. (Silence is also an option)
Motivation that sticks.
Get expert nutritional support delivered in the tone you respond to best. From warm encouragement to direct “missions,” your coach gives you the right push at the right time to stay on track.
Track more than just your meals.
Track the important stuff, improve it.
Log your weight, sleep quality, and workout intensity in one unified dashboard. Gain a holistic view of your health journey and see how your daily habits directly impact your long-term progress.
Master your nutritional history.
Quickly review past logs and monitor macro trends to stay accountable. Access a clear, organized history of your data to celebrate your wins and identify exactly where to optimize for better results.
Eliminate “what’s for dinner” stress.
Use the AI Meal Planner to schedule future meals and master your macros. Map out your nutrition in advance so you can hit your targets with confidence and zero last-minute guesswork.
Personal Chef Mode
Pantry-ready recipes in seconds.
Stop staring at random leftovers and wondering “What’s for dinner?” Tell the Coach what ingredients you have on hand, and it will instantly design a custom meal that hits your remaining macro goals.
Coaching that knows your data.
The Coach monitors your daily progress in real time. If you’ve already hit your limit on sodium or fat, it automatically swaps ingredients—like using fresh citrus and spices instead of soy sauce—to keep your health targets on track.
Stress-free substitutions.
Don’t have the exact ingredients for a recipe? Just say so. The Coach dynamically recalibrates the entire recipe’s math to account for your swaps, ensuring your new meal still fits your protein and calorie budget.
Customize & Control
A roadmap designed for you.
Input your unique biometrics and activity levels to generate a custom plan that works for your body. No more generic templates—just a personalized engine built to drive your specific results.
Track what matters most.
Go beyond basic calories. Customize your dashboard to monitor specific health targets like sodium, fiber, and hydration, giving you a granular view of the metrics that impact your performance and well-being.
Total portability and ownership.
Your hard work belongs to you. Export your food history, weight trends, and more to a clean CSV. Perfect for your own analysis or sharing.
Conversational Recipe Engine.
From vague idea to kitchen-ready.
Don’t worry about the details, just describe what you want to eat. Whether it’s a meal you had at a restaurant or a rough idea for “stuffed chicken,” the AI instantly generates a complete recipe with ingredients and instructions.
Refine until it’s perfect.
Take control of your plate with a simple conversation. Ask the AI to make the recipe “easier,” “spicier,” or “higher protein.” The engine dynamically updates the entire plan and the math in real time to match your requests.
Pro-level recipes, simplified.
Skip the complex prep work. Tell the Coach to “streamline the steps,” and it will redesign the recipe into a one-pan version without sacrificing flavor or nutritional accuracy. It’s custom meal prep that actually fits your schedule.
Your Cookbook. Uploaded.
Digitalize your favorites.
Turn your physical recipe cards into digital logs with one snap. The AI reads ingredients, instructions, and nutritional data directly from your photo, building your personal digital library in seconds.
Optimize and scale on the fly.
Don’t just copy, improve. Ask the Coach to scale a recipe for a crowd, lower the sodium, or swap ingredients for a leaner version. The engine handles all the complex math and ingredient conversions instantly.
Professional recipes, your way.
Simplify complex instructions or convert multi-step meals into easy one-pan versions through a quick chat. Print your custom cards and log your servings to master your macros.
Hands-Free Voice Logging.
Log your meal with just your voice.
Stop typing, start talking. Simply tap the microphone and describe your plate in plain English. Track Coach instantly identifies the ingredients and handles the data entry for you.
Intelligence that catches the details.
Never miss a hidden sauce or topping. Chat with the coach for clarifying questions to ensure your daily macro counts are as precise and accurate as a professional nutrition plan.
Real-world flexibility.
Life happens. If you only ate 80% of that sandwich, a quick adjustment ensures your dashboard remains 100% accurate without any repetitive work or starting over.
AI-Driven Health Insights.
Data that tells a story.
Stop looking at isolated numbers. Track Coach analyzes your history to reveal the “lag effect” of your nutrition, showing you exactly how a calorie or hydration deficit from 24 hours ago is impacting your performance today.
Unmask your true progress.
Don’t let the scale derail your mindset. The AI provides you with data-backed confidence and suggestions to support your journey.
Proactive coaching, not just tracking.
Get a personalized game plan based on your unique trends. Receive specific, actionable tips—like floor calorie targets and hydration goals—to stabilize your weight and keep your energy high for your next workout.
Customizable Hydration & Micronutrients
Hydration on your terms.
Track your water intake with one tap using customizable quick-add button. Set personal daily targets that fit your lifestyle, or toggle the feature off entirely to keep your dashboard focused on your primary goals.
Track only what matters.
Stop being overwhelmed by irrelevant data. Choose exactly which micronutrients you want to monitor—like fiber, sodium, or potassium—and let the AI handle the tracking for the specific metrics that impact your unique health journey.
Deep-dive or keep it simple
Manage your data visibility with a single switch. Toggle between a high-level macro overview and a detailed micronutrient breakdown instantly, giving you professional-level insights without the constant clutter.
Multi-Angle Visual Logging
Recognize what you love.
Show the app the front of the package, the brand, or the flavor. It identifies your favorite products visually, just like you do, saving you from digging through endless search results for the right entry.
Data straight from the label.
Nutrition labels contain all the facts, and now they’re instantly readable. Snap a photo of the back of the package to parse the nutritional data directly into your log with zero manual entry.
Total visual context.
From the product name to the barcode, the AI uses every available visual clue to identify your meal. It’s an intelligent layer of assistance that looks at the whole package to find the best possible match for your data.
Expert Coaching in Your Pocket.
Nutrition education on demand.
Stop guessing and start learning. Ask the Coach to explain the math behind your macros or the science of how specific ingredients impact your daily totals. Get nutritional information and instant recipe modifications without the search engine rabbit holes.
Proactive advice for your next move.
Stop wondering what to eat next. The Coach analyzes your current daily totals in real-time to suggest the perfect snack or meal—like a low-sodium, high-protein option when you’ve hit your fat limit—to keep your progress on autopilot.
Expert guidance, zero judgment.
Master your metabolic data. From calculating your unique energy expenditure (TDEE) to designing the perfect macro split for your body type, the AI provides the technical roadmap and the daily motivation you need to achieve sustainable results.
Recognition.
Turn consistency into a game.
Stay motivated with a built-in reward system that celebrates your daily wins. From early logging streaks to hitting your macro targets perfectly, every healthy choice earns you a permanent place in your personal Trophy Case.
Celebrate the habits that matter.
Track Coach recognizes the specific behaviors that drive long-term results. Earn badges for mastering your morning routine, staying hydrated, or maintaining clinical accuracy with your data, turning “chores” into visible achievements.
Motivation for the long haul.
Gamified milestones keep you engaged even when the scale doesn’t move. By focusing on your streaks and skill-based badges, you build the discipline and momentum needed to reach your ultimate fitness goals.
More features and functionality than we can possibly describe here.
Start Tracking and see for yourself.
Installation Guide
Track Coach is a Progressive Web App (PWA). This means you get the full app experience, home screen icon, full-screen interface, and lightning-fast performance without the privacy invasive tracking or forced updates of traditional app stores.
Installation – Add to Home Screen
iPhone (Safari)
- Open tc.mackcrows.com in Safari.
- Tap the Share icon (the square with the upward arrow).
- Scroll down and tap “Add to Home Screen.”
- Tap “Add” in the top right. Track Coach is now on your home screen.
Android (Chrome)
- Open tc.mackcrows.com in Chrome.
- Tap the three dots in the top right corner.
- Tap “Install App” or “Add to Home Screen.”
- Follow the prompt to confirm.
Desktop (Chrome/Edge)
- Visit tc.mackcrows.com
- Look for the Install icon (monitor with an arrow) in the address bar.
- Click Install.
Why a PWA?
- Privacy and Data Ownership: Traditional apps often require “permission to track” your activity across other companies’ apps and websites. Because Track Coach is a PWA, we cannot and do not track your behavior outside of our application. Your data remains your own.
- Instant Updates: We push new features, nutritional intelligence updates, and bug fixes directly to the app. You don’t have to wait for a 48-hour App Store review process or a manual download to access the latest version of the coach.
- Device Performance: Track Coach is lightweight. It uses significantly less storage space and battery life than traditional apps because it leverages your existing browser engine rather than installing massive, bloated files on your device.
- No Middleman: By maintaining a direct relationship with our users, we avoid the restrictive “walled garden” policies of Apple and Google. This allows us to focus entirely on building the most accurate nutrition tool possible, rather than following app store bureaucracy.
- By delivering Track Coach as a PWA, we eliminate these middleman fees entirely. This allows us to:
- Maintain Lower Subscription Fees: We pass the savings directly to you, keeping Track Coach more affordable than traditional, store-dependent competitors.
- Invest in Intelligence: Instead of paying for “shelf space” in an app store, every dollar of your subscription goes directly into improving our AI models and nutritional database.
- Keep the App Ad-Free: Because we aren’t beholden to the revenue requirements of the Play or App Stores, we can maintain a clean, professional interface without the need for intrusive third-party advertising.
We may add MackCrows Track Coach to the app stores in the future, but because the app stores are marketplaces and require significant fees, we expect notably higher monthly subscription costs for users who download through those marketplaces. We want to bring you the latest innovations at the most accessible costs we can and we are able to do that best as a PWA. If you have questions or need help installing, please contact us.